Sangchai Group launches a brand of high quality hand tools SKIL with a wide range of products. Both cordless and corded tools cover a wide range of technician applications from drilling, screwing, cutting, etc. Guaranteed with top sales in the international market and many awards. while highlighting innovative intelligent power management, ActivCell that improves efficiency and extends battery life, and RapidCharger, charging twice as fast as usual. Ready to invest in a team with experience and marketing to build a brand and support sales to dealers, aiming to be in the Top 5 in 5 years
Mr. Sitthipat Asawaniwet, Director of Strategy Division And organizational development, Sangchai Group revealed that the company has collaborated with Chervon Group, the manufacturer of SKIL brand hand tools. The sole official importer and distributor of SKIL brand hand tools in Thailand. The “Skill” brand of hand tools is a famous American cordless electrician tool. Founded more than 90 years and invented the world’s first circular saw. SKIL is currently available in more than 50 countries around the world. It has the top sales in the international market. whether it is Europe and the United States
Mr. Sitthiphat also added that The “Skill” hand tool brand is characterized by a variety of innovations. For example, all 20V cordless tools are equipped with a patented ActivCell circuit board. The voltage status is monitored with a circuit board and shared with another board mounted on the instrument. Working together of the two circuit boards It will help the performance of the battery to be more efficient and extend the life of the battery for a longer time. For jigsaws and impact blocks It comes with a 180 ° LED light, making it more convenient to use for detailed work. by the light that is in the shape of a half circle will not cause shadows on the workpiece This ensures that the user can see the workpiece clearly in low light. It also features RapidCharger charging technology, which reduces the battery charge time by more than twice. Skilled tools have received awards from many of the best hand tools rankings, such as the Pro Tool Innovation Awards (PTIA) and Tools in Action Awards. good
On the other hand, Mr. Atthawat Asavanives, Director of Tools and Wholesale Department Sangchai Group said that for the distribution and marketing strategies. We will focus on supporting dealers in tool shops. by appointing distributors in various regions It has also invested over a million baht to build the SKIL Experience Center at the Sangchai Group headquarters to allow customers to experience the use of SKIL tools and learn about the brand. In marketing, SKIL will focus on activities to support dealers to sell products. by establishing a product demonstration team to provide promotional services to dealers from the decoration of the booth tool demonstration and presenting projects at the site with dealers. In addition, the company also invests in online marketing. to create brand awareness and provide insights to customers through multiple platforms
Mr. Attawat further emphasized that SKIL Thailand has prepared to provide comprehensive after-sales service to customers, starting from stocking of spare parts, tools, every piece of every product. with the goal of appointing service centers across the country in order to be able to serve customers thoroughly The skill products have a 2-year warranty on the quality of technician tools. There is a 6 month warranty.
In terms of the tool market as a whole Mr. Attawat said At present, the market is worth around 5 billion baht and is expected to grow at 5-7% per year with 3 main positive factors, namely, more construction projects are starting to come back. The automotive industry saw growth in the first half of the year. and the trend of DIY. However, this is a highly competitive market. But consumers tend to be open to trying new, quality brands. There are innovations that meet the needs of use. And the price is accessible. SKIL Thailand aims to be in the TOP 5 in the tool market and have sales of over 300-400 million baht in the next 5 years.
SKIL Thailand is located at Sangchai Group Headquarters, 88 Borommaratchachonnani Road, Chimplee Subdistrict, Taling Chan District, Bangkok. For more information, call 02-446-5665 or visit the website. www.skillthailand.com and follow the news via www.facebook.com/SkilTH Customers can try and shop at a dealer near you.
